Bold Sole takes solid, popular name brand shoes and transforms them into wearable pieces of art with painted compositions and printed designs. All of the shoes are completely customizable and one-of-a-kind. The Bold Sole Brand Identity System consists of a website design, shoe-box packaging, a mailer, and stationary items.
In 2020, Bold Sole received a Gold Addy Award and Best in Show Award from the American Advertising Federation.
ILLUSTRATIONS + COLORS
PRIMARY LOGO + BRANDMARK
PACKAGING
STATIONARY
MAILER
WEBSITE
